Michelle
Morland
A versatile, results-driven and ‘hands-on’ Marketing Professional
Sales smarts, marketing mojo and digital curiosity - powered by a hospitality heart and an unmistakable get-it-done streak.
Low ego
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Authentic
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High standards
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Tenacity
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Analytical
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Collaborative
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Results driven
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Low ego • Authentic • High standards • Tenacity • Analytical • Collaborative • Results driven •
Latest projects
Object Maker
The Object Maker Aotearoa Fellowship was an inaugural professional development programme supporting ten New Zealand artists to strengthen both their creative and business practices.
I designed and delivered the Fellowship’s visual identity, website, and private online learning portal, creating a cohesive digital presence that reflected the programme’s purpose. I also produced email and social media campaigns and supported in-person events to build awareness and celebrate the selected artists. This included tracking and reporting on campaign performance to inform ongoing engagement and content decisions.
Crosswell K9
A start-up business aiming to enter the New Zealand dog bed market with an imported product required a distinctive brand identity and e-commerce website within a 3.5-week timeframe to enable immediate market entry.
This project marked my first experience using Shopify and demonstrated my ability to rapidly learn and apply new platforms to deliver effective results under tight deadlines.
Wingspan
Research highlighted that for Home & Family Counselling to remain relevant in modern society, re-establish relationships and address it’s funding challenges it needed to reposition, improve its workflows and digital presence.
Retaining provenance of this 130 year old charity while forming an outgoing optimistic brand for modern-day New Zealand that kept existing stakeholders invested required sensitive strategic planning.
Managed creative and digital agency relationships - overseeing all aspects of the website scope, design and development including Website Information Architecture, SEO and CMS content. Also established a new CRM and migrated donor databases to facilitate new fundraising strategy and communication options.
What others say…
I’m all for transparency…and feel it’s best you hear first hand what others have to say about me and my approach to the work I do.
Let’s connect
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