A versatile sales & marketing leader specialising in digital marketing and branding with deep experience in hospitality, tourism, creative industries, sporting-goods and customer experience.

Skilled at blending hands-on execution with strategic thinking, and known for delivering exceptional brand, digital, and customer results in fast-paced, people-focused environments.

Built, scheduled, and optimised multi-channel digital campaigns using Mailchimp, Meta Ads Manager, and GA4 insights. Confident using analytics (GA4, Looker Studio) to track KPIs, interpret user behaviour, and adjust content and campaigns.

I’m big on integrity, quality and crafting outcomes that actually land. I may not have every answer upfront, but I’m tenacious, detail-driven and wired to figure things out. Intentional in my communication, steady under pressure, and focused on meaningful outcomes over noise.

Happy working in a collaborative team and playing to each other’s strengths, yet equally content driving self-determined projects forward with motivation, determination, and a strong sense of ownership. According to ChatGPT I often tend to: “Frame my experience modestly; “soften” achievements, tone down leadership ability and avoid strong claims” - so guess you could say that I’m more of a “quiet achiever” than a headline seeker.